After studying business at HEC, Éric Pierrejean began his career in 1990, producing TV coverage of large sporting events. He then spent more than twelve years with the BMW Group, specifically as the Group’s Marketing Director for France, then Director of the Group’s Events Marketing Department in Germany.
From 2007 to 2009, he was Director of Marketing, Communication and Sponsorships for Nike France. He then joined PSA’s Central Marketing Division where he worked on the development of innovation and new client services. He joined Comexposium in 2011.