An exceptional, UNESCO World Heritage listed city, Lyon is also the capital of a French region, Auvergne Rhône-Alpes (AuRA), which entertains longstanding ties with the automotive industry. Boasting nearly 55,000 employees in more than 21,000 companies, a competition cluster dedicated to mobility solutions, and the headquarters of leading companies in the mobility sector (Michelin, Renault Trucks, Iveco, etc), the AuRA region and the Greater Lyon area, situated at the crossroads of Europe, constitute a major economic basin in France and one of the lungs of its automotive industry. The choice of the city of Lyon was a natural one thanks to its strong international potential, its excellent transport links (road, rail and air), its proximity to Switzerland and Italy, and the fact that the Lyon Motor Show will be held from 28 September to 2 October 2023. France’s leading motor show, in terms of the number of car makes present, has become an unmissable event and a benchmark in the French automotive landscape.