{"id":7998,"date":"2023-03-05T11:18:23","date_gmt":"2023-03-05T11:18:23","guid":{"rendered":"https:\/\/www.comexposium.com\/?post_type=backstage_post&#038;p=7998"},"modified":"2024-03-26T13:24:28","modified_gmt":"2024-03-26T13:24:28","slug":"sial-network-premier-reseau-mondial-agro-alimentaires","status":"publish","type":"backstage_post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/backstage\/sial-network-premier-reseau-mondial-agro-alimentaires\/","title":{"rendered":"SIAL Network, the leading global network of agri-food exhibitions"},"content":{"rendered":"\n\n<div class=\"short-description container\">\n\t\t\t\t<p>With the global population poised to reach 8.5 billion in 2030, the agrifood industry is exploding. Which makes the corporate purpose of the SIAL brand and its 12 worldwide events \u2013 to inspire food business \u2013 more meaningful than ever before.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-NETWORK-1024x479.png\" alt=\"SIAL NETWORK - Inspire food business worldwide\" class=\"wp-image-7979\" srcset=\"https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-NETWORK-1024x479.png 1024w, https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-NETWORK-300x140.png 300w, https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-NETWORK-768x359.png 768w, https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-NETWORK.png 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The global reference network of agri-food exhibitions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The world\u2019s number-one network of agrifood exhibitions, <a href=\"https:\/\/www.sial-network.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SIAL Network<\/a>, which celebrates its 60th birthday in 2024, operates across four continents. Coverage on such a broad scale comes with challenges.<\/p>\n\n\n<section class=\"testimonials\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"content testimonials-slider\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"block\">\n\t\t\t\t\t<blockquote>Our job is to promote market-leading trade shows, such as SIAL Paris, the world\u2019s top event in the sector, SIAL China (Shanghai) and SIAL Canada, along with newer events such\r\nas SIAL America and SIAL India. At the same time, we are also growing the brand on more locally-focused markets, including China, where the brand is expanding in regional capitals.<\/blockquote>\n\t\t\t\t\t<div class=\"img-and-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-img\" style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/arton10507.jpeg);\" alt=\"Nicolas Trentesaux\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t<p>Nicolas Trentesaux<\/p>\n\t\t\t\t\t\t\t<span>Comexposium Food Business Unit Managing Director <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<h2 class=\"wp-block-heading\"><strong>A truly global brand platform<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A unique quality of agrifood lies in the fact that the sector is both global and reliant on specific local and cultural characteristics. Yet this also presents a huge challenge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The task is therefore to foster diverse local shows while maintaining the singularity of<br>the <strong>SIAL<\/strong> brand, which is owned by <strong>Comexposium. <\/strong><em>\u201cThe power of SIAL Network flows from the collaborative work done with Comexposium Group\u2019s EMEA, APAC and US subsidiaries. Every partner brings local marketing, logistics and sales expertise, while staying true to the spirit of SIAL,\u201d <\/em>says Jean-Gabriel Mollard, SIAL Network\u2019s Director of Marketing and Communications.<\/p>\n\n\n\n<div class=\"left-and-right-focus container invert-columns  style-two\">\n\t<div class=\"content\">\n\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2>The acceleration of international developments<\/h2>\n\t\t\t\t\t\t\t\t<div class=\"page\" title=\"Page 9\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Accelerated international expansion has boosted the network\u2019s growth, as teams from Shanghai to Montre\u0301al and from Paris to Las Vegas have helped to enhance the brand\u2019s reputation and consolidate SIAL Network\u2019s lynchpin role. To support these efforts, <strong>SIAL Network\u2019s teams<\/strong> have built a single customer journey around shared visual identity elements, <strong>SIAL Innovation<\/strong>, which provides content and news stories covering innovation and market developments, and <strong>La Cuisine,<\/strong> a food-focused events program.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<div class=\"bg-img-c wowo\">\n\t\t\t\t\t<div class=\"bg-img-box\">\n\t\t\t\t\t\t<div class=\"bg-img\" style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/\u5230\u8bbf\u4e0a\u6d77\u516c\u53f8-scaled.jpg);\" alt=\"The acceleration of international developments\" aria-label=\"The acceleration of international developments\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class='filter-c'  style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/\u5230\u8bbf\u4e0a\u6d77\u516c\u53f8-scaled.jpg);\" alt=\"The acceleration of international developments\" aria-label=\"The acceleration of international developments\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These elements and the Group\u2019s solutions are tailored to local needs. <em>\u201cIn China, SIAL is targeting new markets as well as fast growing secondary regions. We offer solutions that are in synch with food consumption approaches on Asian markets,\u201d <\/em>says Anna Li, Managing Director at Comexposium-SIAL China.<\/p>\n\n\n\n<div class=\"left-and-right-focus container invert-columns  style-two\">\n\t<div class=\"content\">\n\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2>Supporting the industry as it navigates the food transition<\/h2>\n\t\t\t\t\t\t\t\t<p>&nbsp;<\/p>\n<div class=\"page\" title=\"Page 9\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>SIAL Network<\/strong> not only enables its many talking partners to do business, it also aims to inspire them by offering tools to better understand the market and its outlook. \u201cOur goal is to inspire our communities, particularly by providing positive support as they tackle transition challenges.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<div class=\"bg-img-c wowo\">\n\t\t\t\t\t<div class=\"bg-img-box\">\n\t\t\t\t\t\t<div class=\"bg-img\" style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-3-scaled-e1710165140697.jpg);\" alt=\"Supporting the industry as it navigates the food transition\" aria-label=\"Supporting the industry as it navigates the food transition\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class='filter-c'  style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/03\/SIAL-3-scaled-e1710165140697.jpg);\" alt=\"Supporting the industry as it navigates the food transition\" aria-label=\"Supporting the industry as it navigates the food transition\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The <strong>\u2018Inspire Food Business\u2019 <\/strong>mindset encapsulates our brand\u2019s DNA and we want to live it day-to- day,\u201d <\/em>says Jean-Gabriel Mollard. With this in mind, <strong>SIAL Network<\/strong> is determined to assist the industry as it navigates the <strong>food transition<\/strong> and tackles <strong>sustainability challenges.<\/strong> Reflecting this, SIAL Paris has built its communications around the <strong>\u201cOwn the change\u201d<\/strong> slogan since 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"customize-links container\">\n\t\t\t\n\t<div class=\"link\"><a href=\"https:\/\/www.comexposium.com\/en\/backstage\/3-questions-a-nicolas-trentesaux-directeur-general-de-sial-network-pour-comexposium\/\" target=\"_self\" class=\"arrow-icon arrow-icon-left\">Discover the exclusive interview with the general director of SIAL Network <i><\/i><\/a><\/div>\n\t\t\n\t\t\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The global reference network of agri-food exhibitions The world\u2019s number-one network of agrifood exhibitions, SIAL Network, which celebrates its 60th birthday in 2024, operates across four continents. Coverage on such a broad scale comes with challenges. A truly global brand platform A unique quality of agrifood lies in the fact that the sector is both [&hellip;]<\/p>\n","protected":false},"featured_media":7921,"parent":0,"template":"","backstage_categories":[348],"class_list":["post-7998","backstage_post","type-backstage_post","status-publish","has-post-thumbnail","hentry","backstage_categories-trade-show-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIAL Network, the leading global network of agri-food exhibitions | Comexposium<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;effet de l&#039;acc\u00e9l\u00e9ration des d\u00e9veloppements internationaux sur le SIAL Network, premier r\u00e9seau mondial de salons agro-alimentaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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