{"id":8001,"date":"2023-03-05T10:22:38","date_gmt":"2023-03-05T10:22:38","guid":{"rendered":"https:\/\/www.comexposium.com\/?post_type=backstage_post&p=8001"},"modified":"2024-03-26T09:06:39","modified_gmt":"2024-03-26T09:06:39","slug":"3-questions-a-nicolas-trentesaux-directeur-general-de-sial-network-pour-comexposium","status":"publish","type":"backstage_post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/backstage\/3-questions-a-nicolas-trentesaux-directeur-general-de-sial-network-pour-comexposium\/","title":{"rendered":"3 questions for Nicolas TRENTESAUX, Comexposium Food Business Unit"},"content":{"rendered":"
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Every launch is emotional.<\/blockquote>\n\t\t\t\t\t
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Nicolas TRENTESAUX<\/p>\n\t\t\t\t\t\t\tComexposium Food Business Unit<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n

A 30-year passion for the food industry<\/h2>\n\n\n\n

You have led SIAL Network for a decade. What is your relationship to this brand?<\/em><\/em><\/h3>\n\n\n\n

I am deeply attached to the agrifood sector <\/strong>because I\u2019ve been working in this industry for 30 years. It\u2019s an exciting and stimulating area to work in for so many reasons! It is driven by innovation <\/strong>and growth <\/strong>and affects everyone \u2013 that\u2019s a universal theme. It\u2019s also an area where France, whose identity is so closely tied to gastronomy <\/strong>and food culture<\/strong>, has a real role to play. <\/p>\n\n\n\n

Yet France still does not put itself forward as much as it could internationally and that\u2019s a huge challenge! Through SIAL Network<\/strong>, we have an amazing opportunity to build exchanges between team members as far afield as China, Canada and the United States, which is very culturally enriching!<\/p>\n\n\n\n

How do you work together on the global organization of these different events?<\/em><\/h3>\n\n\n\n

Our network is powered by regular discussions via our steering committees. But we also carry out more formal exercises, such as drawing up a business plan to fix a budget and decide on the broad outline of the upcoming session. We organize an international seminar each year that brings together representatives from each of the network\u2019s events: this is a wonderful opportunity to convey a vision,<\/strong> share best practices<\/strong> and nurture the sense of belonging to our brand.<\/strong><\/p>\n\n\n\n

What are you most proud of?<\/em> fier ?<\/em><\/h3>\n\n\n\n

From a business perspective, I am extremely gratified that we have managed to continue growing SIAL Paris,<\/a> which was already a major event ten years ago. SIAL China<\/a> in Shanghai has seen the most spectacular expansion, tripling in size in the last decade.<\/p>\n\n\n\n

I am also very proud of how we have created new shows, including in India, where we are starting to build our reputation. Every launch is emotional. These shows are a little bit like our children.<\/p>\n\n\n\n

SIAL Network:<\/h2>\n\n\n\n