{"id":8742,"date":"2024-08-20T13:43:45","date_gmt":"2024-08-20T13:43:45","guid":{"rendered":"https:\/\/www.comexposium.com\/?post_type=backstage_post&#038;p=8742"},"modified":"2024-08-20T13:50:28","modified_gmt":"2024-08-20T13:50:28","slug":"3-questions-to-carine-preterre-director-of-the-passion-division","status":"publish","type":"backstage_post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/backstage\/3-questions-to-carine-preterre-director-of-the-passion-division\/","title":{"rendered":"3 questions to Carine Pr\u00e9terre, Director of the \u201cPassion\u201d division"},"content":{"rendered":"<section class=\"testimonials\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"content testimonials-slider\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"block\">\n\t\t\t\t\t<blockquote>\u00ab Thanks to the strength of our brands and the expertise of our teams, our events know how to renew themselves, transform themselves, evolve according to trends, always with a degree of quality and rigor in execution. \u00bb <\/blockquote>\n\t\t\t\t\t<div class=\"img-and-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg-img\" style=\"background-image: url(https:\/\/www.comexposium.com\/wp-content\/uploads\/2024\/07\/Comexposium-Carine-Pretere-7514-1-scaled-e1724161817778.jpg);\" alt=\"Carine Pr\u00e9terre\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t<p>Carine Pr\u00e9terre<\/p>\n\t\t\t\t\t\t\t<span>Managing Director, Passions Division Comexposium<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<p>\u00ab <em>Our Passions events live up to their name. They have allowed millions of visitors to live their passions just as we organize these events with as much passion and professionalism. <\/em> \u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>How has the strong return of physical events post-COVID influenced attendance and the visitor experience at your trade shows?<\/em><\/h3>\n\n\n\n<p>\u00ab Le format de <strong>la rencontre physique <\/strong>est plus que jamais pl\u00e9biscit\u00e9 : nos salons ont b\u00e9n\u00e9fici\u00e9 de niveaux de fr\u00e9quentation prometteurs, certains retrouvant m\u00eame leur visitorat d\u2019avant COVID.<\/p>\n\n\n\n<p>Que ce soit le <a href=\"https:\/\/www.salon-agriculture.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Salon International de l\u2019Agriculture<\/a> avec ses 615 000 visiteurs, <a href=\"https:\/\/www.retromobile.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9tromobile<\/a> et ses 130 000 passionn\u00e9s de v\u00e9hicules de collection, nos <a href=\"https:\/\/www.salons-du-tourisme.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salons du Tourisme<\/a> qui r\u00e9unissent 500 exposants, nos 46 salons<a href=\"https:\/\/www.solutions-cse.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"> SolutionsCSE<\/a> qui \u00e9maillent le territoire, ou nos \u00e9v\u00e9nements parisiens incontournables, <a href=\"https:\/\/www.foiredeparis.fr\/fr-FR\" target=\"_blank\" rel=\"noreferrer noopener\">Foire de Paris<\/a> ou <a href=\"https:\/\/www.parisgamesweek.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Games Week,<\/a> tous d\u00e9montrent que nos visiteurs viennent chercher des \u00e9motions qu\u2019ils ne peuvent pas vivre derri\u00e8re un \u00e9cran.<\/p>\n\n\n\n<p>But their demands have increased. Everyone wants to experience memorable moments, exchange with enthusiasts, experiment with products, smell, taste, touch, listen&#8230; Our events must awaken the senses and leave a mark. \u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do your teams keep up to date with the latest innovations and trends to renew the experiences offered at your trade shows?<\/h3>\n\n\n\n<p>\u00ab Pour relever ce d\u00e9fi, nous sommes constamment <strong>en veille sur les innovations en termes d\u2019exp\u00e9rience. <\/strong>Nous puisons notre inspiration dans l\u2019univers de l\u2019\u00e9v\u00e9nementiel, mais aussi dans le retail, le tourisme, le digital\u2026 <\/p>\n\n\n\n<p>We evaluate the level of satisfaction of participants and partners and collect their opinions at each edition. <\/p>\n\n\n\n<p>Renewing ourselves is a constant challenge, to combine a unique moment with the prospect of an act of purchase.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What strategies and initiatives have you put in place to offer a unique and memorable experience to your visitors and exhibitors?<\/h3>\n\n\n\n<p>\u00ab Nous adoptons pour cela une d\u00e9marche similaire \u00e0 celle du <strong>\u00ab retailtainment \u00bb<\/strong>, pratiqu\u00e9 notamment dans les grands centres commerciaux. Il s\u2019agit <strong>d\u2019\u00e9v\u00e9nementialiser nos salons <\/strong>pour que nos visiteurs se sentent privil\u00e9gi\u00e9s et nos exposants valoris\u00e9s. Cela peut passer par des<strong> concerts,<\/strong> des <strong>animations,<\/strong> ou des <strong>strat\u00e9gies personnalis\u00e9es,<\/strong> comme sur R\u00e9tromobile o\u00f9 les membres du Cercle, qui rassemble les 300 plus grands collectionneurs du monde, peuvent d\u00e9couvrir les coulisses avant l\u2019ouverture officielle. <\/p>\n\n\n\n<p>Another example at Foire de Paris, which is preparing to celebrate its 120th anniversary, we invite start-ups to present their products: a test at the heart of the largest shopping event in France for these talented entrepreneurs and a privileged meeting for our visitors. \u00bb<\/p>\n\n\n<div class=\"customize-links container\">\n\t\t\t<div class=\"link\"><a href=\"https:\/\/www.comexposium.com\/nos-evenements\/agenda-des-evenements\/?secteur=securite\" target=\"_self\" class=\"arrow-icon arrow-icon-right\">Discover all upcoming Comexposium events <i><\/i><\/a><\/div>\n\t\t\n\t\t\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00ab Our Passions events live up to their name. They have allowed millions of visitors to live their passions just as we organize these events with as much passion and professionalism. \u00bb How has the strong return of physical events post-COVID influenced attendance and the visitor experience at your trade shows? \u00ab Le format de [&hellip;]<\/p>\n","protected":false},"featured_media":8733,"parent":0,"template":"","backstage_categories":[346],"class_list":["post-8742","backstage_post","type-backstage_post","status-publish","has-post-thumbnail","hentry","backstage_categories-business-zoom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 questions to Carine Pr\u00e9terre, Director of the \u201cPassion\u201d division | Comexposium<\/title>\n<meta name=\"description\" content=\"Our \u201cPassion\u201d events have attracted millions of visitors thanks to unique innovations and passionate organization.\" \/>\n<meta name=\"robots\" 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