{"id":10616,"date":"2025-10-08T14:57:47","date_gmt":"2025-10-08T14:57:47","guid":{"rendered":"https:\/\/www.comexposium.com\/?p=10616"},"modified":"2026-01-08T12:43:40","modified_gmt":"2026-01-08T12:43:40","slug":"whos-next-where-summer-never-ends-is-coming-to-an-end-a-real-driving-force-for-the-creative-industries","status":"publish","type":"post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/whos-next-where-summer-never-ends-is-coming-to-an-end-a-real-driving-force-for-the-creative-industries\/","title":{"rendered":"Who’s Next \u201cWhere Summer Never Ends\u201d is coming to an end: a real driving force for the creative industries"},"content":{"rendered":"\n\n
\n\t\t\t\t

Three days of vibrancy and contagious energy brought together Who\u2019s Next, Bijorhca and Interfili\u00e8re Paris in a single momentum, creating a genuine driving force for the creative industries. With nearly 130 countries represented, a qualified audience and strong order-taking, the atmosphere reflected a market in action \u2013 clear-eyed about the challenges, yet firmly oriented towards the future.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\n\n\n

Two major launches marked a turning point: Who\u2019s Next Home, a first-ever immersion into the world of design and lifestyle, and the Sourcing & Solutions route, a new mapping of the creative chain.<\/p>\n\n\n\n

Their success illustrates WSN\u2019s agility \u2013 its ability to innovate and provide professionals with new perspectives, bridging different worlds and opening up fresh avenues for development. Fresh, clear and inspiring, this edition confirmed that WSN Group events are far more than trade shows: they are international gatherings where business, creativity and emotions intertwine to shape the trajectories of tomorrow.<\/p>\n\n\n\n

Exhibitor Focus : the strength of a unique gathering<\/h2>\n\n\n\n
\n
\n

Chiffres cl\u00e9s<\/strong><\/p>\n\n\n\n

    \n
  • 1,300<\/strong> brands and suppliers<\/li>\n\n\n\n
  • 62 <\/strong>nationalities represented<\/li>\n\n\n\n
  • 37%<\/strong> France \/ 63% International<\/li>\n\n\n\n
  • 43%<\/strong> Accessories<\/li>\n\n\n\n
  • 35%<\/strong> Ready-To-Wear<\/li>\n\n\n\n
  • 18%<\/strong> Sourcing<\/li>\n\n\n\n
  • 4% <\/strong>Design & Lifestyle<\/li>\n<\/ul>\n\n\n\n

    Who’s Next<\/strong><\/p>\n\n\n\n

      \n
    • 935 <\/strong>brands<\/li>\n\n\n\n
    • 37%<\/strong> new exhibitors<\/li>\n<\/ul>\n\n\n\n

      Bijorhca<\/strong><\/p>\n\n\n\n

        \n
      • 182 <\/strong>brands and suppliers<\/li>\n\n\n\n
      • 37%<\/strong> new exhibitors<\/li>\n<\/ul>\n<\/div>\n\n\n\n
        \n

        Sourcing & Solutions Route<\/strong><\/p>\n\n\n\n

          \n
        • 220 <\/strong>exhibitors<\/li>\n\n\n\n
        • 183 <\/strong>suppliers from Interfili\u00e8re Paris<\/li>\n\n\n\n
        • 37 <\/strong>from Bijorhca Elements<\/li>\n\n\n\n
        • 28%<\/strong> new exhibitors<\/li>\n\n\n\n
        • 30 <\/strong>masterclasses and conferences<\/li>\n\n\n\n
        • 3 <\/strong>exhibitions<\/li>\n\n\n\n
        • 2 <\/strong>forums<\/li>\n\n\n\n
        • 1 <\/strong>exhibition hall<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

          Visitor focus : sustained growth<\/h2>\n\n\n\n
          \n
          \n

          Engaged, qualified visitors<\/strong><\/p>\n\n\n\n

            \n
          • 50% French – 50% International, with 133 countries represented<\/li>\n\n\n\n
          • Top 5 foreign countries : Italy, Spain, Belgium, Germany, United Kingdom<\/li>\n\n\n\n
          • Strong return of long-haul visitors, notably from the United States, Japan, the Middle East and China<\/li>\n\n\n\n
          • 23% new visitors, strengthening the appeal of the trade shows<\/li>\n<\/ul>\n\n\n\n

            Visitor profiles<\/strong><\/p>\n\n\n\n

              \n
            • Retailers and concept stores form the core of the audience<\/li>\n\n\n\n
            • Diversity of channels represented by manufacturers, wholesalers, importers, artisans and e-commerce players<\/li>\n\n\n\n
            • Specialist consultants reinforce the role of the trade shows as hubs for monitoring trends and innovation<\/li>\n<\/ul>\n<\/div>\n\n\n\n
              \n
              \"\"<\/figure>\n\n\n\n

              Roles<\/strong><\/p>\n\n\n\n

                \n
              • More than half of visitors hold decision-making, purchasing or general management positions, underlining the strategic importance of the event.<\/li>\n\n\n\n
              • Creative and commercial profiles complement the balance between sourcing, creation and distribution.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

                As in previous September editions, the trade shows confirm steady growth in visitor numbers with a 3% augmentation, driven by strategic partnerships with Ankorstore (300,000 retailers) and the integration of PagesMode (25,636 listed shops) into the WSN Group.<\/p>\n\n\n\n

                Focus by show<\/h2>\n\n\n\n
                \n
                \n

                Who\u2019s Next: the wholesale destination<\/strong><\/p>\n\n\n\n

                  \n
                • Nearly 50% retailers and concept stores, confirming its central role in fashion retail<\/li>\n\n\n\n
                • More than 6 out of 10 visitors linked to purchasing, making it an unmissable ordering event<\/li>\n\n\n\n
                • 23% new visitors, proof of market traction and renewal<\/li>\n<\/ul>\n\n\n\n

                  Bijorhca: the showcase for jewellery<\/strong><\/p>\n\n\n\n

                    \n
                  • Attendance rose by +8% compared to September 2024<\/li>\n\n\n\n
                  • The visitor base was driven by 41% retailers and 24% artisans, reflecting the sector\u2019s creative vitality<\/li>\n\n\n\n
                  • More than 20% were first-time visitors, a sign of a market in expansion.<\/li>\n<\/ul>\n\n\n\n

                    Interfili\u00e8re Paris : creative and international<\/strong><\/p>\n\n\n\n

                      \n
                    • 66% international visitors, confirming its global reach<\/li>\n\n\n\n
                    • 30% new visitors, mainly specialised and influential profiles<\/li>\n\n\n\n
                    • A strong creative imprint, with 28% coming from design and styling professions<\/li>\n<\/ul>\n<\/div>\n\n\n\n
                      \n
                      \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

                      Hybridising models: the key to growth for the creative industries<\/h2>\n\n\n\n

                      In the creative industries \u2013 fashion, jewellery, accessories, lifestyle \u2013 one fact is clear: to manage cash flow and accelerate development, brands must learn to combine their channels. In France, there are already more than 700 DNVBs* (digitally native vertical brands), born online and built on the direct-to-consumer model. This approach has proven its value but quickly reaches its limits. To grow, these brands can turn to wholesale \u2013 a network of over 14,000 French multi-brand retailers*, a historic and borderless channel for fashion, still the backbone of global distribution. Conversely, traditional brands know that owning a network of standalone shops has become too heavy an investment for independents. Their development now depends on digital tools \u2013 e-commerce, data, CRM, influence \u2013 while relying on wholesale to secure volumes and visibility.<\/p>\n\n\n\n

                      Three worlds, one shared vision<\/h2>\n\n\n\n
                      \n
                      \n

                      Under the theme Where Summer Never Ends, the 2025 edition brought together three events, each representing its creative industry in full \u2013 its codes, its players and its ecosystem. Who\u2019s Next confirmed itself as the international meeting place for fashion and retail. Bijorhca reinforced its role as the benchmark for jewellery and watchmaking. Interfili\u00e8re Paris established itself as the global platform for sourcing and textile innovation.<\/p>\n\n\n\n

                      By uniting these universes, WSN creates a coherent vision of the creative industries. Each event goes beyond its specialisation to become a broader reflection of its sector, while contributing to a collective momentum. What makes WSN unique is its ability to orchestrate bold, rigorous selections designed as quality markers for buyers worldwide.<\/p>\n<\/div>\n\n\n\n

                      \n
                      \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

                      Two future-defining launches<\/h2>\n\n\n\n
                      \n
                      \n
                      \"\"<\/figure>\n<\/div>\n\n\n\n
                      \n

                      The 2025 edition was marked by two major initiatives that open new horizons for both brands and buyers. Who\u2019s Next Home made its debut as an immersive space dedicated to interiors and design, conceived as a natural extension of retail\u2019s shift towards hybridisation and lifestyle. The launch was punctuated by Intramuros\u2019 40th anniversary, celebrated as a symbol of avant-garde design with a specialexhibition and a memorable evening. Who\u2019s Next Home positioned itself as a place of discovery and inspiration, where emerging brands and established players met buyers in search of cross-sector innovations.<\/p>\n\n\n\n

                      This edition also inaugurated the Sourcing & Solutions route, designed to make professionals\u2019 searches easier and connect the entire creative chain, from raw materials to finished products.<\/p>\n<\/div>\n<\/div>\n\n\n\n

                      By bringing together the expertise of Interfili\u00e8re Paris, the skills of Bijorhca Elements and the textile and accessories know-how of Who\u2019s Next, this new route mapped the whole creative process. At its core, the Creative Hub gathered innovations and craftsmanship, showing how sourcing \u2013 once considered merely technical \u2013 has become a genuine driver of differentiation and value creation. <\/p>\n\n\n\n

                      With these two launches, WSN expands the field of possibilities for independent brands, weaving new bridges between retail, design, sourcing and innovation.<\/p>\n\n\n\n

                      Business & Emotions: experience as a creative driver<\/h2>\n\n\n\n
                      \n
                      \n

                      A trade show is no longer just a marketplace. In the creative industries, it must be a destination where business, emotions and culture converge. This conviction is what makes every WSN event unique \u2013 able to create lasting memories in the fleeting moment and to sustainably fuel the imagination of exhibitors and buyers alike.<\/p>\n<\/div>\n\n\n\n

                      \n
                      \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

                      The Creative Hub brought together a materials library, craftsmanship demonstrations and colour focuses, becoming a laboratory of ideas at the heart of the show. Who\u2019s Next Lab continued this dynamic by exploring emerging forms of creation: 3D printing with Blanca Martin Hernandez, generative AI and 3D modelling with CDamslab, bio-inspired materials and experimental design with Reflexlab and Mikera.<\/p>\n\n\n\n

                      These innovative and concrete initiatives, curated by WSN, guided brands and buyers towards the future of creation. Experiences were further enriched with inspiring cultural formats: Pages Mode at the Fame bar, the Who\u2019s Next Home boutique with the support of Ankorstore, and the celebration of Intramuros\u2019 40th anniversary, elevated by an immersive caf\u00e9-gallery and unique exhibition. Responsible fashion was anchored through IMPACT & Neonyt Paris, which mobilised for this edition around ocean preservation with Act! With Surfrider. <\/p>\n\n\n\n

                      Finally, the WSN Academy added a strategic dimension in co-construction with the F\u00e9d\u00e9ration Fran\u00e7aise du Pr\u00eat-\u00e0-Porter F\u00e9minin, with conferences, masterclasses and expert meetings, where the involvement of Fashop and digital partners left a strong mark. The whole programme was backed by a robust ecosystem of institutional and professional partners: Franc\u00e9clat, Comit\u00e9 Fran\u00e7ais de la Couleur, FNH, BOCI, the F\u00e9d\u00e9ration de la Maille, de la Lingerie & du Baln\u00e9aire, and many more. More than a place for transactions, WSN has thus established itself as a catalyst for inspiration \u2013 an international destination where creativity, innovation and emotions intertwine to shape the future of the industries.<\/p>\n\n\n\n

                      \n
                      \n

                      SAVE THE DATE Who\u2019s Next, Bijorhca, Salon International de la Lingerie et Interfili\u00e8re Paris, du 17 au 19 janvier 2026, Paris \u2013 Porte de Versailles<\/h3>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Two major launches marked a turning point: Who\u2019s Next Home, a first-ever immersion into the world of design and lifestyle, and the Sourcing & Solutions route, a new mapping of the creative chain. 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