{"id":12895,"date":"2026-03-26T15:27:43","date_gmt":"2026-03-26T15:27:43","guid":{"rendered":"https:\/\/www.comexposium.com\/?p=12895"},"modified":"2026-04-02T13:50:39","modified_gmt":"2026-04-02T13:50:39","slug":"__trashed-4","status":"publish","type":"post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/__trashed-4\/","title":{"rendered":"The Alliance of fashion and design shines over Paris"},"content":{"rendered":"\n\n
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From March 6 to 9, 2026, creativity took over theTuileries Garden. A true destination of Paris Fashion Week, the events of the WSN Premiere Classe Group, MATTER and SHAPE and the RUN x ANDAM showroom brought fashion and design to life under the Parisian sun for four intense days.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\n\n\n

A visitation fueled by the energy of fashion week <\/h2>\n\n\n\n

Fueled by the excitement of Paris Fashion Week, the Tuileries Garden has established itself as the epicenter of creative synergy. Despite an uncertain international climate, the appeal of our events remained undiminished: this season brought together a highly qualified global audience, demonstrating the commitment and loyalty of buyers, the press, and industry influencers<\/p>\n\n\n

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The dynamism of this edition confirms that our events are an essential destination on the calendar. By bringing together fashion, design, and emerging designers in the heart of Paris, we offer international buyers a unique creative ecosystem, where\r\ntoday’s encounters shape tomorrow’s successes.<\/blockquote>\n\t\t\t\t\t
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Fr\u00e9d\u00e9ric Maus<\/p>\n\t\t\t\t\t\t\tCEO of the WSN Group<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n

Key figures for this edition :<\/h3>\n\n\n\n

Showing good overall stability compared to the March 2025 edition, the Tuileries Garden has confirmed its international appeal and its ability to renew its audience.<\/p>\n\n\n\n

MATTER and SHAPE :<\/h3>\n\n\n\n

52% of professionals said they were visiting the event for the first time, highlighting the growing curiosity of the market.
Distribution :<\/strong> A strong base in France (65%) complemented by 35% international students from 79 countries<\/strong>.<\/p>\n\n\n\n

The top 5 international countries <\/strong>are the United States (4.85%), Italy (4.72%), the United Kingdom (4.43%), Belgium, and Germany.<\/p>\n\n\n\n


RUN x ANDAM :<\/h3>\n\n\n\n


230 appointments with qualified buyers.<\/strong><\/p>\n\n\n\n

Premiere Classe :<\/h3>\n\n\n\n


A predominantly international visitor base (60%)<\/strong> compared to 40% for France, with 107 countries represented.<\/strong>
The international Top 10 <\/strong>confirms the presence of strategic markets: Italy (10.03%), the United States (5.86%), Japan (5.64%), Germany (5.15%), and Spain (4.90%), followed by the United Kingdom, Switzerland, Belgium, China, and South Korea.
Renewal :<\/strong> 23% of professionals visited the show for the first time.
Visitor profile :<\/strong> A high concentration of influencers, with 38.50% being multi-brand retailers\/concept stores, followed by independent retailers (8.81%), department stores (5.92%), buying offices (5.76%), and e-commerce (4.51%<\/p>\n\n\n\n

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Premiere classe : the fashion leader for 37 years dedicated to creation and expertise <\/h2>\n\n\n\n

A curated selection of 270 creators<\/strong><\/p>\n\n\n\n

Under the artistic direction of Studio Costa-Molinos, the tents were transformed into a showcase of expression, architecturally defined by light. Premiere Classe celebrated 37 years of commitment to creative independence there.<\/p>\n\n\n\n

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Premiere Classe remains the focal point of exceptional craftsmanship. With 270 designers this season, our rigorous curation resulted in a selection where audacity and craftsmanship complement each other, offering international buyers a sharp and fresh perspective on the accessories and ready-to-wear market<\/blockquote>\n\t\t\t\t\t
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Sylvie Pourrat<\/p>\n\t\t\t\t\t\t\tDirector of Development for the WSN Group and the Premiere Classe trade show<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n

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A unique and international selection
<\/strong>The curation of this FW26-27 edition highlighted a perfect balance between historic houses and new aesthetics:
\u25cf 270 brands<\/strong> were present, including nearly 20% new ones.<\/strong>
\u25cf A global reach was achieved with 40% French<\/strong> brands and 60% international brands<\/strong> from 24 countries.<\/strong>
\u25cf The top five foreign countries<\/strong> represented illustrate this diversity: Italy (20%), Spain (10%), Japan (8%), the United Kingdom (4%), and Germany (3%).<\/p>\n\n\n\n

The product categories reflect the richness of accessories and creative wardrobe design :
Textile Accessories : 22% | Bags and Leather Goods : 22% | Jewelry : 21% | Shoes : 18% | Ready-to-Wear : 15% | Other Accessories : 3%<\/p>\n\n\n\n

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Matter and SHAPE : a vibrant community dedicated to contemporary design <\/h3>\n\n\n\n

For its third edition, MATTER and SHAPE not only confirmed its prominent place in the design landscape but, above all, continued to push the boundaries of what a trade fair can be. More than just an exhibition, the event established itself as a truly vibrant community, united around a unique collective experience.
Designed by the studio JA Projects, the two pavilions established a distinctive architectural signature (hemp bricks and stained pine). The theme “Scale<\/strong>“\u2014a nod to Rem Koolhaas and Bruce Mau’s cult book S, M, L, XL\u2014invited visitors to rethink proportions, exploring the tension between the everyday object and the monumental scale.<\/p>\n\n\n\n

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A visitation fueled by the energy of fashion week Fueled by the excitement of Paris Fashion Week, the Tuileries Garden has established itself as the epicenter of creative synergy. Despite an uncertain international climate, the appeal of our events remained undiminished: this season brought together a highly qualified global audience, demonstrating the commitment and loyalty […]<\/p>\n","protected":false},"author":2,"featured_media":12897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[359],"tags":[532,408,521,487,385],"type_categories":[96],"class_list":["post-12895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-exhibition-2","tag-exhibition","tag-new-2","tag-new","tag-wsn-2","type_categories-events-news"],"acf":[],"yoast_head":"\nPremi\u00e8re Classe : From March 6th to 9th, 2026<\/title>\n<meta name=\"description\" content=\"The show is imbued with a contemplative atmosphere where light becomes the primary material. 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