{"id":14111,"date":"2026-10-02T10:34:26","date_gmt":"2026-10-02T10:34:26","guid":{"rendered":"https:\/\/www.comexposium.com\/?p=14111"},"modified":"2026-10-02T10:41:03","modified_gmt":"2026-10-02T10:41:03","slug":"shoppe-object-paris-reinforces-its-european-ambition-following-a-strong-second-edition","status":"publish","type":"post","link":"https:\/\/www.comexposium.com\/en\/newsroom\/presse\/shoppe-object-paris-reinforces-its-european-ambition-following-a-strong-second-edition\/","title":{"rendered":"Shoppe Object Paris Reinforces Its European Ambition Following a Strong Second Edition"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"867\" height=\"581\" src=\"https:\/\/www.comexposium.com\/wp-content\/uploads\/2026\/10\/image-1.png\" alt=\"\" class=\"wp-image-14109\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n<div class=\"short-description container\">\n\t\t\t\t<p>Following the launch of its Paris edition in January, Shoppe Object Paris has reached a new milestone: a second edition that confirms the strength of its positioning and establishes Paris as a new gateway to the European and global markets. Combining thoughtful discovery, an international outlook, and a bridge to its New York ecosystem, the lifestyle and design event continues to grow with a clear goal: to make curation its signature.\r\n<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\n\n\n<p class=\"wp-block-paragraph\">From September 5 to 7, Shoppe Object Paris unlocked the market\u2019s appetite for a new event dedicated to design, lifestyle, and beauty within the Who\u2019s Next show. Following a successful first edition in January, the second edition doubled in size, bringing together 100 brands \u2013 from established repeat exhibitors such as <strong>Bang, Avenida Home, and British Colour Standard<\/strong>, to exciting new names including <strong>Mogl\u00e9a, Vitra, and La Manufacture de Digoin<\/strong> \u2013 with <strong>78% new exhibitors, 34% French brands, and 66% international brands<\/strong>. This diversity reflects Shoppe Object\u2019s ambition to make Paris <strong>a gateway to the European and global markets<\/strong>, at the crossroads of French and international creative scenes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThis second edition validates our decision to bring Shoppe Object to Paris and build a community here that extends beyond the French market. It\u2019s a momentum we intend to accelerate.\u201d <strong>\u2013 Fr\u00e9d\u00e9ric Maus, CEO, WSN<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Curation as the Signature of Shoppe Object Paris<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a market where the offer at trade events continues to expand, Shoppe Object Paris takes a different approach, with an <strong>editorially-driven selection<\/strong> presented on a human scale. The goal is to enable buyers to discover new brands within a cohesive environment, where different universes connect and complement one another. <em>\u201cWe aim to offer a highly curated selection where every brand has its place and contributes to a cohesive whole. This curation is what defines the Shoppe Object identity.\u201d<\/em> \u2013 <strong>Matthieu Pinet, Managing Director of Design, WSN<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1376\" height=\"810\" src=\"https:\/\/www.comexposium.com\/wp-content\/uploads\/2026\/10\/image.png\" alt=\"\" class=\"wp-image-14107\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vision shared by <strong>Mel Andrel<\/strong>, a long-time participant in Shoppe Object New York and a first-time exhibitor in Paris: <em>\u201cI love participating in Shoppe Object NY for its highly discerning curation. I expected the same level of selection in Paris \u2013 the identity is different, but the DNA is the same.\u201d<\/em> A key point of differentiation shared by other exhibitors as <strong>Salima Zahi<\/strong> notes: <em>\u201cCuration is truly at the heart of the Shoppe Object experience: it creates a sense of unity and allows our products to be showcased at their best.\u201d<\/em><\/p>\n\n\n<div class=\"customize-links container\">\n\t\t\t<div class=\"link\"><a href=\"https:\/\/assets.wsn.community\/2026\/so\/Shoppe_Object_Paris_2nd_Edition_Wrap_up.pdf\" target=\"_blank\" class=\"default\"><span class=\"line\">Discover the full press release here<\/span><\/a><\/div>\n\t\t<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From September 5 to 7, Shoppe Object Paris unlocked the market\u2019s appetite for a new event dedicated to design, lifestyle, and beauty within the Who\u2019s Next show. Following a successful first edition in January, the second edition doubled in size, bringing together 100 brands \u2013 from established repeat exhibitors such as Bang, Avenida Home, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[359],"tags":[331,532,333,385],"type_categories":[96],"class_list":["post-14111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-comexposium-2","tag-exhibition-2","tag-paris-2","tag-wsn-2","type_categories-events-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoppe Object Paris Reinforces Its European Ambition Following a Strong Second Edition | Comexposium<\/title>\n<meta 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