The cross-functionnal marketing unit has 4 primary missions:
STRATEGY
Strategic Marketing
Brand platforms
Portfolio management
Performance monitoring / ROI
DIGITAL
Aligning strategies
Implementing and testing news solutions
Contributing to the digitisation of show brands
KNOWLEDGE
Supervising an analysinf markets and competitors
Identifying business opportunities
Aligning methods and best practises
Gathering information on customers through ad hoc studies and surveys
DEVELOPMENT
Sourcing and marketing management of Comexposium development projects
Performing operations audits of acquisition targets
Providing business development assistance
