Marketing Research

To be and remain innovative, Comexposium set up, in the heart of the divisions, a cross-functionnal marketing unit dedicated to the strategy, the digital, the knowledge and the development.

The cross-functionnal marketing unit has 4 primary missions:

STRATEGY

Strategic Marketing

Brand platforms

Portfolio management

Performance monitoring / ROI

DIGITAL

Aligning strategies

Implementing and testing news solutions

Contributing to the digitisation of show brands

KNOWLEDGE

Supervising an analysinf markets and competitors

Identifying business opportunities

Aligning methods and best practises

Gathering information on customers through ad hoc studies and surveys

DEVELOPMENT

Sourcing and marketing management of Comexposium development projects

Performing operations audits of acquisition targets

Providing business development assistance