It's a M@tch!

For its 50th birthday, SILMO Paris has launched its new "Matchmaking" application.

This innovative solution aims at connecting visitors with exhibitors, both during and after the show.

Users have therefore the possibility to exchange through the application, even after the show, and to schedule their meetings.

The objective was to suggest recommendations of profiles, products and brands, depending on each user needs and interests, allowing them to match with the right persons on site.

These recommendations are fed by an artificial intelligence system, which goal is to provide pertinent profiles, products and brands to each user.

This application aims at accelerating business by matching offer and demand, while offering classic functionalities of an event app. (show agenda, interactive floorplan, practical information, etc.)

Users have also had the possibility to consult the list of products, brands and exhibitors that attended the show, by making filtered search depending on specific criteria’s (product positioning, manufacturing place, exhibitor main activity, etc.)

This application resulted in more than 30,000 interactions between users; it is still available to visitors and exhibitors so that they can prolong the show experience.