This new partnership that will be finalized in August includes notably GIIAS (GAIKINDO Indonesia International Auto Show), the leading auto show in Indonesia.
GIIAS gathers more than 360 exhibitors (including the leading international car manufacturers) and welcomes 450,000+ visitors, both BtoC and BtoB players. Established in 1986, the show has become over the years the unmissable event for this industry in Indonesia. The underlying market offers great potential for expansion: Indonesia is currently the second largest manufacturer in APAC region with 34% market shares, and consumption will be driven by the addition of 21 million new consumers projected in 2020.
GIIAS is owned by GAIKINDO Association (The Association of Indonesia Automotive Industries) and accredited by OICA (“Organisation Internationale des Constructeurs d’Automobiles”) an international organization of motor vehicle manufacturers.
The goal of this joint venture is to combine Amara Group’s know-how of the automotive industry and Comexposium’s global network to:
- Increase international participation and attendance to GIIAS
- Accelerate the creation of new events addressing the industry (to start with the GAIKINDO Bus & Truck Show that will be launched in 2018).
Amara Group is a professional exhibition organizer founded in 2014 and based in Jakarta, Indonesia. Thanks to its international standards and ability to work with a Global approach, Amara Group has the expertise in transforming national-scale into international-scale events in Indonesia.