Event

MMS Chicago

Get the keys to mobile & modern marketing success, July 26

The hottest marketing show descends on the Midwest, the heartland of retail and CPG, to bring you dynamic speakers and fresh new content about:

  • Geolocation and hyperlocal targeting
  • The collision of e-commerce and brick & mortar
  • m-commerce: from content to social shopping

AGENDA

Opening Keynote

Moving Customers through the Funnel: Conversion Rate Optimization

Every marketer wants better quality and greater quantity of leads, but most marketers are unable to find the right formula to get as many consumers as possible to take action. Learn key strategies in CRO including landing pages, creative offers and forms.

The New Retail Landscape: Social And Conversational Commerce

Social media is delivering the biggest increase in retail traffic than any other online source. Discover how shoppers use social to interact with brands, what each of the platforms promise in e-commerce, and the special attention that needs to go to mobile interactions you probably aren't expecting.

Geomarketing - Keeping the Cool, Avoiding the Creepy

When done correctly, geolocation can help make meaningful connections to consumers in the moment. Discover what messaging format, frequency, and content will aid the customer journey.

AI for Enhanced CX

Relatively new to marketing, AI and bots are seeing quick adoption into brand marketer's tool chest. The results are clear, consumers are spending not minutes but hours interacting with brand ambassadors and seeking answers to questions in messaging and native apps. Hear how clever bot campaigns are built and plan your own strategy to deliver enhanced customer experience.

Side Stages - 1

Hear thought leaders take sides on important issues in the Face Off: Industry Debate or listen in on industry discussions at The Round Table. 

  • Face Off: Survival of the Fittest - Martech versus Adtech
  • Round Table: Finding and Recruiting Top Talent

Side Stages - 2

Hear thought leaders take sides on important issues in the Face Off: Industry Debate or listen in on industry discussions at The Round Table. 

  • Face Off: Ad Blockers - Friend or Foe?
  • Round Table: The Transformation of the Modern Agency

Live Video and the Brands Doing It Right

Live streaming has gone mainstream. By instantly showcasing memorable moments and events, brands are developing more personal relationships with consumers. This session will divulge the new community building and audience engagement strategies that live streaming offers as well as what marketers can expect from this trend down the line.

Everyone is a Publisher: Delivering Value in Native and Sponsored Content

The demarcation of publisher is now blurred as everyone can deliver content. For brands and agencies, the imperative is providing value to the user. Learn how context, channel, and content selection can help you stand out from the crowd.

More information : https://modernmarketingsummit.us/chicago-2016/