Ankorstore, Comexposium and WSN sign an unprecedented partnership to combine the best of the digital and physical worlds
14 September 2020 – Comexposium and Vinexpo Holding launched Vinexposium today.
Vinexposium is jointly owned (50/50) by the two stakeholders and managed by Rodolphe Lameyse. The new leading global organiser of wine and spirits events aims to play a pivotal role between wine regions and international markets.
An industry first and a golden opportunity
Set against an economic climate impacted by the Covid-19 pandemic, along with ongoing geopolitical issues and changing markets, the creation of the new entity is a golden opportunity for the wine and spirits industry across-the-board.
Supported by the leading French wine marketing organisations, the boards of Vinisud and VinoVision Paris as well as the Vinexpo strategy council, Vinexposium meets the industry’s need to promote itself proactively on the international stage.
The new company capitalises on Comexposium’s expertise and global reach, as the world’s third largest event organiser, and internationally renowned brand Vinexpo which specialises in organising wine and spirits trade events on the three main wine consuming continents. It will draw on France’s excellence and expertise as the world’s second largest wine producer and consumer and leading exporter by value to boost the industry’s
trade relations worldwide. Vinexposium, fuelling excellence and generating business Merging skills and expertise provides industry members with a key partner that has the ability to offer year-round support through a diversified eco-system of events, services and solutions aimed at maximising opportunities for engaging with others and doing business within the global wine and spirits industry.
Vinexposium, driving excellence, creating business
By bringing together their skills and know-how, professionals now have a major partner capable of accompanying them all year round through a diversified ecosystem of events, services and solutions aimed at maximizing opportunities for meetings and business within the global wine and spirits industry.
A partner that adapts to changes in the global arena
Vinexposium now offers a broad and efficient range of events, adapted to different market segments, with a portfolio of 10 emblematic and recognized events: Wine Paris & Vinexpo Paris, WOW! Meetings, Vinexpo New York, Vinexpo Hong Kong, WBWE Asia, Vinexpo Bordeaux, Vinexpo Shanghai, WBWE Amsterdam, as well as Vinexpo Explorer and World Wine
Meetings.
Faced with the current unprecedented context, Vinexposium is also proving its ability to adapt and innovate through initiatives aimed at supporting, at all costs, exchanges and business between professionals around the world:
- Launch of the T@sting offer for Wine Paris & Vinexpo Paris and all Vinexpo international events, a turnkey formula dedicated to producers wishing to participate in an event without being able to physically travel to it,
- Creation of the WOW! Meetings, two days of business meetings dedicated to the international organic community in an optimized format,
- Deployment of Vinexposium.Connect, a new range of content, services and online solutions, available 24 hours a day throughout the world.