Sport-Achat Hiver: a well-established and carefully considered anchor in the January B2B calendar

January will be intense, active, decisive, and stimulating for many players in the outdoor sports and ski market, both in terms of in-store activity and the organization of professional meetings to prepare for the 2026/2027 season. Scheduled for January 26, 27 and 28, Sport-Achat Hiver will mark the close of the first month of the year. Its timing offers an ideal strategic positioning, at the start of the crucial winter holiday period and following an increasingly busy January in ski resorts (+3% attendance in French ski areas in January 2025 compared to January 2024)*.