This February, Curve New York brought the intimate apparel industry together for three days of discovery, conversation, and community – featuring an all-new, 7-episode live podcast production on the show floor with industry experts and thought leaders, an immersive runway show featuring 15+ brands, all presenting FW 2026 collections to buyers, media, and brand leaders.

On February 1-3, Curve New York, North America’s leading intimate apparel trade show, took over the Javits Center River Pavilion, bringing together more than 125 international brands spanning lingerie, swim, athleisure, and accessories. The event served as a launchpad for Fall/Winter 2026 collections, giving buyers and media early insight into the trends set to define the upcoming season.

The February edition marked a notable evolution for the show, introducing a more content-driven format designed to encourage dialogue, discovery, and connection across the industry. Making its debut this season, Curve hosted live podcast recordings on-site, spotlighting buyers, founders, trend forecasters and other industry leaders in conversations centered on innovation, inclusivity, and the shifting landscape of intimate apparel.

Anita, Aubade, Chantelle, Hanky Panky, Leonisa, Elomi, Louisa Bracq, Simone Pérèle, Lise Charmel, and Wacoal returned as anchor, industry veteran brands, while 20+ newcomers, including Arid Blayne, Lisca, Springrose, Lorette, Ihuoma, Somewhere Never, and more made their Curve debut at the February show. Buyers had the opportunity to review collections, meet with brand founders, review line sheets from new and heritage brands, and network throughout the 3-day show.

Leonisa marked its 70th anniversary with a fashion presentation at Curve, celebrating seven decades of innovation with industry leaders and partners. Guests enjoyed custom cocktails curated by Leonisa, as the brand showcased its high-tech, in-house designs made in Colombia. Rooted in a love for people, the planet, the soul, and their creations, Leonisa continues to set the standard for purposeful, empowering intimates.

One of the show’s most talked-about moments came from the runway, which for the first time unfolded directly on the show floor. The immersive presentation allowed buyers, media, and influencers to experience collections in motion within the heart of the marketplace. Hosted by bra enthusiast, body-positivity advocate, and social media personality Essie Golden, the curated showcase celebrated lingerie designed to be seen, blending bold expression with innovation and inclusivity across a dynamic lineup of brands.

The runway opened with Wacoal’s elevated, modern approach to contemporary coverage and uncompromising fit, followed by MeUndies’ comfort-first essentials in ultra-soft MicroModal. Lisca delivered refined yet statement-making designs, while IHUOMA introduced KAURÍ, a sensual collection featuring gold and chocolate embroidery on invisible tulle with luminous silk finishes. Effetto unveiled Night Bloom with sculptural, hand-appliquéd lace and fluid semi-transparent forms, alongside Iteration’s elevated everyday intimates co-created with over 1,200 women to solve real fit needs. International brands brought added dimension, including Brazil’s Cisô Atelier with VOYAGER, inspired by lingerie as intimate jewelry, and Rolling’s DESFRUTA, blending picnic sweetness with provocative energy. The presentation continued with fashion-led silhouettes from Somewhere Never, calm and timeless designs from NEYI, Parisian elegance by Lorette, Coco de Mer’s jet-black lace-driven Aphrodite collection, and architectural florals from Soreil. Figiúra redefined the category with intimates engineered specifically for implant-based curves, followed by Springrose’s accessible designs for women with limited mobility and Ms A London’s groundbreaking global sizing system created for the transfeminine community. The show closed with Leonisa, marking 70 years of shaping expertise and inclusive sizing in an iconic finale.

Beyond the show floor, Curve New York delivered a robust lineup of programming, including Buyer Speed Dating sessions that facilitated fast-paced introductions between brands and retailers, panel discussions such as “The Gen Z Goldmine: How to Profit From the Future of Retail” sponsored by Parfait and led by Kimmay Caldwell of HURRAY Media, Grace Grubic of Wildflower Intimates, Dr. Erica Gamble of The Wig Doctor, and Anita Gudnýjardottir of Sassy Iceland, “The Rising Emergence of Food & Beauty in Fashion” moderated by Tina Wilson of TWilsonConsult with panelists Abbey Cooke & Lish Steilling of The Taste Curators, and Agnes Landau of AML Consulting and “AI Video Marketing for Retailers: A Hands-on Workshop” hosted by Gilbert Russel of No Qualms Retail.

Live podcast recordings added a new, content-driven layer to the Curve New York experience, creating a space for industry dialogue throughout the show. Recorded on-site, the episodes explored timely topics across retail strategy, fit innovation, and brand-building, with conversations designed to resonate with both established retailers and emerging designers.

Episode themes included:
● “Fit, Flare, and Fierce: How We Choose What to Wear” with Rachel K. Grim, Influencer
● “The Science of the Perfect Fit: Fit Guru Approved” with Kimmay Caldwell, Expert Bra Fitter and Educator
● “The Future of Lingerie Retail,” with Sharde Lewis, Owner of J Shanell Boutique
● “The Art of the Look: Turning Lingerie into an Outfit” with Aisya Washington, Celebrity Stylist
● “The Industry Lens” with Rebecca Saygi, Trend Forecaster and Swim Strategist at WGSN
● “The Curve Effect: Why a Space Like This Matters” with Essie Golden, Body-Positivity Advocate and Social Media Personality
● “Hot Takes & Hot Buys: The Fashion Editor’s Edit” with Rose Leveen, Fashion Editor at Fashion Manuscript

A standout moment of the tradeshow was The Best of Intima: Best Selling Brands & Styles Awards. Presented in partnership with Intima Media Group, the awards revealed exclusive findings from its annual survey of 200 lingerie multi-brand boutiques across the U.S. and Canada, offering insight into key product categories, consumer behavior, and 2026 buying directions. The presentation was hosted by Francesca Spinetta, Co-Owner and Editorial Director of Intima Media Group, who unveiled the BBA26 rankings of best-selling brands by category.

Winning brands included: Fantasie, Leonisa, Panache, Commando, Chantelle, Mey, Elomi, and Anita.

Curve also featured the Accessories Council Showcase, presented in collaboration with the Accessories Council, which spotlighted a curated selection of accessories from brands around the world. Representing categories including jewelry, footwear, handbags, and beyond, the showcase underscored the Council’s ongoing commitment to supporting industry growth through innovation, sustainability, and strategic resources for its members. The presentation was curated by Karen Giberson, President & CEO; Irene FitzGerald, Chief of Staff & Executive Vice President of Client Relations; and Cindy Chen Derkacz, Senior Vice President of Operations & Member Relations.

The Curve Capsule Beauty Lounge offered a moment of indulgence for attendees throughout the show, with complimentary beauty touch-ups available daily on-site. In celebration of Valentine’s Day, VIP guests were welcomed with thoughtfully curated gift bags featuring Valrhona chocolate alongside a selection of premium beauty products like British M Annatto Hair Oil, British M Kombucha Shampoo, British M Matcha Shampoo, Becosme, Blue Moon Fabrics, and Still Standing.

The 3rd Edition of Object of Desire

This February edition marked the return of Object of Desire with its third edition, continuing the incubator program’s focus on emerging and new-to-market designers shaping the future of intimate apparel through innovation and inclusive design. Curated by Molly Jayne of Curve in collaboration with Bok Goodall, Founder of Ms A London – the world’s first brand dedicated to fit-appropriate garments for the transfeminine community – the atelier-style presentation offered participating brands heightened exposure and meaningful connections with retailers looking to discover what’s next in the category.

“This February edition of Curve New York reflects how the intimate apparel industry is evolving – and how the tradeshow experience must evolve with it,” says Raphael Camp, CEO of Comexposium US. “Beyond showcasing collections, Curve has become a platform for conversation, education, and meaningful connection. From immersive runway presentations on the show floor to live podcasts, curated programming, and initiatives like Object of Desire, we’re creating an environment where brands and retailers don’t just do business – they exchange ideas, discover new perspectives, and build the future of the category together. Curve today is not only a marketplace, but a community shaped by innovation, inclusivity, and forward-thinking leadership.”

Object of Desire Launches Market Week with an Intimate Industry Gathering at Journelle

To open the lingerie market week in New York, Journelle, the iconic lingerie retailer, hosted an exclusive Object of Desire celebration at its Soho flagship. The invite-only gathering welcomed industry insiders for an immersive evening centered on luxury lingerie, offering guests the opportunity to explore a curated selection of Object of Desire brands showcased throughout Curve, connect directly with the designers behind each label, and network with peers over cocktails and light bites. The event featured Cisô Atelier, Coco de Mer, Effetto, Figiúra, Ihuoma, Iteration, Lorette Lingerie, Ms A London, Neyi Lingerie, Rolling, Somewhere Never, Soreil Lingerie, and Springrose – collectively highlighting how today’s leading lingerie brands merge elevated design with thoughtful functionality.

Curve New York once again reinforced its position as the most important and transformative tradeshow within the global intimate apparel industry, bringing together brands, buyers, media, and market leaders at a moment of continued evolution for the category. From immersive runway moments and expanded educational programming to meaningful conversations on innovation, inclusivity, and retail strategy, the February edition underscored Curve’s role in shaping what’s next. As the industry looks ahead to the coming seasons, Curve New York continues to serve as the go-to platform for connection, creativity, and growth across the intimate apparel landscape, returning to New York August 2 – 4, 2026.