Comexposium announces the appointment of Jawad El Hajri as Managing Director, KSA & Middle East

This appointment marks an important step in the Group’s development across one of the world’s most dynamic and rapidly evolving regions. In his role, Jawad will lead Comexposium’s activities and business development initiatives across Saudi Arabia and the wider Middle East, supporting the deployment of the Group’s brands and identifying new growth opportunities.

Jawad El Hajri will report directly to Driss Tazi, Managing Director, EMEA, US & Group Transformation.

About Jawad El Hajri

Jawad El Hajri is an entrepreneur and executive whose career bridges elite international sport, entrepreneurship and institutional development. A former international professional footballer, he has spent the past decade building organisations and partnerships at the intersection of sport, business and innovation, the very sectors driving economic transformation across Saudi Arabia and the Gulf.

He founded and developed the Teqball ecosystem across France, Europe and internationally, and serves as an Executive Board member of the International Teqball Federation since the creation in 2017, where he has built and led relationships with governments, national institutions and sports authorities across multiple continents. He also chairs the French and European Teqball structures.

He holds an Executive Master in Sport Organisations Management (MEMOS), reinforcing a deep expertise in the governance of international sport and institutional ecosystems, an increasingly strategic field in the region.

His institutional network, entrepreneurial track record and experience building international growth platforms position him to accelerate the deployment of Comexposium’s brands across Saudi Arabia and the wider Middle East.