Ankorstore, Comexposium and WSN sign an unprecedented partnership to combine the best of the digital and physical worlds
From 2 to 5 October 2026, the fashion destination in the Jardin des Tuileries recorded a 25% increase in attendance compared with October 2025. This growth confirms the momentum of this edition and Premiere Classe’s position as a must-attend event during Paris Fashion Week.
At the Tuileries, worlds meet and the drawing power is confirmed
The success of this season stems from several combined forces: a more selective Premiere Classe, the successful launch of the Shoppe Object Paris lifestyle space within the show, and the new Jill show, a destination for collectible fashion, alongside it. Together with the RUN x ANDAM showroom, welcoming buyers by appointment, this complementarity turned the Tuileries into an all-round destination. A convergence of formats that breaks down the barriers between fashion, accessories, design and lifestyle, enriches the buyer experience and lets buyers build selections that give each store its own identity.
This momentum was also reflected in the hosting and production of FRANCÉCLAT’s new event, “Le Rendez-Vous” Émergence. By supporting its launch at the Tuileries, WSN placed its experience, teams and network at the service of a partner project. This expertise extends beyond its own shows: bringing complementary worlds together, and designing, launching and producing events for other players in the creative industries, giving each project a distinctive setting and a place on the Paris calendar. A new way of building collaborations and of circulating perspectives, ideas and opportunities.
A more curated selection, a sharper eye
With 350 brands, Premiere Classe asserts its place as a key event of Paris Fashion Week. A place where buyers come to discover new labels, meet designers and build selections that give each store its identity, bringing fashion, accessories, design and lifestyle into dialogue.
This season, Premiere Classe’s evolution took the form of a more refined selection.
Accessories remain at the heart of this vision. Jewellery, bags, shoes and textile accessories form an international panorama of creativity, from established houses to labels waiting to be discovered. Alongside them, ready-to-wear continues to take its place along the show’s route and accounts for 20% of exhibiting brands. This opening allows buyers to build a complete wardrobe, bring different worlds together and fine-tune the identity of their selections.
This edition brought together 350 brands from 36 countries, 38% of them French and 62% international. First-time exhibitors made up 32% of the selection, bringing fresh perspectives to an event that values loyalty as much as discovery.
