Ankorstore, Comexposium and WSN sign an unprecedented partnership to combine the best of the digital and physical worlds
Following the launch of its Paris edition in January, Shoppe Object Paris has reached a new milestone: a second edition that confirms the strength of its positioning and establishes Paris as a new gateway to the European and global markets. Combining thoughtful discovery, an international outlook, and a bridge to its New York ecosystem, the lifestyle and design event continues to grow with a clear goal: to make curation its signature.
From September 5 to 7, Shoppe Object Paris unlocked the market’s appetite for a new event dedicated to design, lifestyle, and beauty within the Who’s Next show. Following a successful first edition in January, the second edition doubled in size, bringing together 100 brands – from established repeat exhibitors such as Bang, Avenida Home, and British Colour Standard, to exciting new names including Mogléa, Vitra, and La Manufacture de Digoin – with 78% new exhibitors, 34% French brands, and 66% international brands. This diversity reflects Shoppe Object’s ambition to make Paris a gateway to the European and global markets, at the crossroads of French and international creative scenes.
“This second edition validates our decision to bring Shoppe Object to Paris and build a community here that extends beyond the French market. It’s a momentum we intend to accelerate.” – Frédéric Maus, CEO, WSN
Curation as the Signature of Shoppe Object Paris
In a market where the offer at trade events continues to expand, Shoppe Object Paris takes a different approach, with an editorially-driven selection presented on a human scale. The goal is to enable buyers to discover new brands within a cohesive environment, where different universes connect and complement one another. “We aim to offer a highly curated selection where every brand has its place and contributes to a cohesive whole. This curation is what defines the Shoppe Object identity.” – Matthieu Pinet, Managing Director of Design, WSN
A vision shared by Mel Andrel, a long-time participant in Shoppe Object New York and a first-time exhibitor in Paris: “I love participating in Shoppe Object NY for its highly discerning curation. I expected the same level of selection in Paris – the identity is different, but the DNA is the same.” A key point of differentiation shared by other exhibitors as Salima Zahi notes: “Curation is truly at the heart of the Shoppe Object experience: it creates a sense of unity and allows our products to be showcased at their best.”