Vinexpo Americas 2026 closed its Miami edition with a clear message: in a more selective and opportunity-driven market, the value of a trade show lies not only in scale, but in the quality of the connections it creates. Held on April 29–30 at the Miami Beach Convention Center, the event brought together 1,659 participants from 53 countries, including wine and spirits producers, importers, distributors, buyers and industry experts from across North America, Latin America and the Caribbean. With more than seven meetings per exhibitor on average, a targeted visitor profile and stronger regional participation, the 2026 edition underlined the relevance of a commercially focused platform designed to turn market interest into concrete business conversations.

Qualified meetings at the heart of the 2026 edition

The 2026 edition confirmed Vinexpo Americas’ positioning as a focused business event, built around qualified meetings and direct market access. In a demanding environment for wine and spirits, exhibitors came to Miami not only to gain visibility, but to meet the right professionals, generate meaningful conversations and identify tangible opportunities across the Americas.

This year, the show recorded more than seven meetings per exhibitor on average, reflecting the quality of the visitor base and the efficiency of the format. The presence of targeted buyers, importers, distributors, retailers and on-premise decision-makers reinforced the value of the event as a working platform for producers seeking to develop or strengthen their presence in the region.

Miami as an operational gateway to the americas

Miami once again proved its relevance as a practical and strategic meeting point for the wine and spirits industry across the Americas. Its geographic position, business infrastructure and strong connections with North America, Latin America and the Caribbean make it a natural hub for professionals working across regional markets.


The 2026 visitor profile reflected this regional reach, with participants from 53 countries and a stronger international presence. The share of visitors from outside the United States increased by 5 points compared with 2025, confirming Vinexpo Americas’ ability to serve both the U.S. market and the broader Americas region.


Regional momentum was particularly visible across the continent, with an 11% increase in visitors from South America and a 10% increase in visitors from Central America. The top 10 visitor countries were Argentina, Brazil, Canada, Chile, Colombia, Jamaica, Mexico, Peru, Puerto Rico and the United States.

A stronger regional footprint for future growth

Beyond its visitor base, Vinexpo Americas continues to build its regional footprint edition after edition. The 2026 show confirmed the need for a platform that remains close to the realities of the market, while creating bridges between producers, buyers and institutions across the continent.

The U.S. remains central to this strategy. In the current geoeconomic context, maintaining a consistent presence in the market is essential for the wine and spirits industry. Vinexpo Americas reflects Vinexposium’s commitment to supporting the sector over time, staying connected to its needs and helping professionals navigate shifting commercial conditions.

This local and regional anchoring will remain a key development priority for future editions, with opportunities to further strengthen the presence of U.S. exhibitors, producers from the Americas and regional institutions. Programs such as the USDA MAP may also represent useful tools to support this dynamic and encourage broader participation in the coming years.

Read the press release here